Over 1 million hours of cleanings booked!

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Our customers have now booked over 1 million hours worth of cleanings through Miso. That is more than 114 years of our customers not having to clean. We hope that led to more time spent with loved ones, on hobbies or on straight up relaxation.

The mission at Miso is to give our customers more time to spend on what makes them happy.

Our cleaners are also our customers. While we are proud of providing over 1 million hours of work, we wanted to share how our company mission fits in with our cleaners.

When we raised our initial funding, we would get the question, “what differentiates you from the competition?” My answer was always, “nothing. If you choose to invest, it’s because you believe we can out-execute the competition. If you don’t, you should pass.”

This is now changing at Miso. Our business is a network effects business. More customers lead to a better experience for cleaners and more cleaners results in the same for our customers. Now that we serve over 1,000 customers a day, we are starting to build real network effects.

So how exactly do network effects lead to a better experience for our cleaners? When I meet a cleaner in person and listen to the pain points regarding our service, 4 out of 5 are regarding the commute.

Our customers and cleaners tend to live in different areas.

When we first started, a cleaner might have to travel an hour to get to their first customer, an hour to get to their second customer and then an hour to get back home.

One hour is not enough time to get from job to job.

Our cleaners usually end their morning job at 1 PM and start their afternoon job at 2 PM. That means, 1 hour to travel to the next customer and have lunch. Sometimes, the commute takes up so much time our cleaners don’t have enough time to have lunch. Other cleaners ask for permission to start their morning shift 30 minutes earlier to get an hour and a half between jobs.

We are now able to considerably improve commute times. This is why we are introducing a key internal metric of the number of cleaners who have back to back jobs within a 15 minute walk of each other. Improving our cleaners commutes will also lead to better service for our customers.

Our largest complaint category is related to tardiness. If you have one hour to travel to a customer but it only takes 15 minutes, you’re much less likely to show up late.

Subscribers who want the same cleaner to come weekly also benefit. A cleaner is much more willing to visit a customer regularly if their home is in a convenient location. Our subscribers can sometimes be disappointed when a cleaner they like is not able to regularly service their home. We believe better commutes will reduce disappointments like these.

Some cleaners are willing to spend more time commuting to earn more money.

We are well on our way towards reducing the commute between jobs but what about the initial and final commute? If our customers and cleaners all lived near each other, the solution would be simple but we tend to have areas where supply far exceeds demand and other areas where the opposite is true. The next step is to vary pricing based on supply and demand. Areas with more supply will have cheaper prices while areas with less supply will be more expensive.

We are already testing variable pricing starting this July. Prices in most areas will stay at 45,000 won but prices will increase to 50,000 won in certain areas where we have supply constraints. Cleaners can choose between more money or more convenience.

Does what we are working on sound interesting to you?

We are now starting to hit the point where we have enough scale to build something truly innovative. We have interesting problems to solve, a growing customer base and we provide meaningful equity to every full time member of our team. If you are an engineer, data scientist, product manager or designer, we are hiring. We are also looking for people to lead the operational side of the business. If you are interested, please email victor(at)getmiso.com.

Thank you

Last but not least, we would like to thank our customers who trusted us to book over 1 million hours of cleanings and our cleaners who trusted their livelihood to us. We are not perfect but we strive day in and day out to make Miso better. This blog explains phase 1 of our mission and we will outline what phase 2 entails soon. The next 1 million hours will be much better than the last.